As universities around the country struggle with recruitment and retention, it’s become obvious that the same old tactics won’t help propel higher education into the future. For this recruitment-focused project, Western leaned on its greatest assets—community and an idyllic location—to connect with prospective students.
These stories follow a select group of students on a journey of self discovery and exploration of how education—and the broader Western experience—can impact the trajectory of students’ lives long after they leave the university. 
Director: Mike Horn
Cinematographer: Galin Foley
Creative Agency: Buttery Agency