WESTERN COLORADO UNIVERSITY
As universities around the country struggle with recruitment and retention, it’s become obvious that the same old tactics won’t help propel higher education into the future. For this recruitment-focused project, Western leaned on its greatest assets—community and an idyllic location—to connect with prospective students.
These stories follow a select group of students on a journey of self discovery and exploration of how education—and the broader Western experience—can impact the trajectory of students’ lives long after they leave the university.
Director: Mike Horn
Cinematographer: Galin Foley
Creative Agency: Buttery Agency