Stevens Pass Mountain Resort is much more “mountain” than “resort.” Perched atop a mountain pass with no lodging on site other than an RV lot, Stevens is an iconic Washington ski area with a passionate following. 
Steven Stevens embodies the kooky characters who call Stevens Pass their home mountain, and live and breathe skiing and riding. In lieu of creating the same-old sizzle, these commercials were crafted to be lighthearted, irreverent and a little weird. These spots were deployed as pre roll throughout Stevens’s target markets.
Directed by Galin Foley
Written by Mike Horn
Creative Agency: Buttery Agency